CourseraIntermediate · 4 hours

AI for Customer Experience with Chatbots and Analytics

What this course answers

A four-hour intermediate course on using AI to improve customer experience. It covers hyper-personalisation, chatbots and predictive analytics, shows how to design AI-driven CX strategies with Perplexity, Claude and Google Gemini, and sets out responsible AI guidelines. No programming is required, and 2,000+ learners have enrolled.

For: Customer experience, marketing and service professionals.
Time: 4 hours

Last verified
25 Sep 2026

What you will be able to do

Identify AI applications that improve customer interactions
Analyse how personalisation, chatbots and predictive analytics affect engagement
Design AI-driven CX strategies with Perplexity AI, Claude and Google Gemini
Evaluate ethical considerations and set responsible AI guidelines

Curriculum

01AI for Customer ExperienceHyper-personalisation, chatbot deployment and predictive analytics for engagement, with responsible AI adoption.

Lesson list to be added.

Prerequisites

Basic understanding of customer engagement; no programming required

Frequently asked questions

Do I get a certificate?

Yes. Coursera issues a shareable certificate when you complete the course.